NOVADRUM
design and development of an online store with interactive functionality for playing individual notes of the instrument for a Ukrainian workshop of glucophones, handpans, and musical instruments for meditation, relaxation, and creative self-expression
A well-thought-out and consistent process covering analysis, design development, programming, testing, and launch, aimed at creating an effective, user-friendly, and visually appealing online resource for your business.
NOVADRUM is a professional Ukrainian workshop specializing in the production of tongue drums, glucophones, and handpans. The brand has been creating handmade instruments since 2016, paying special attention to sound quality, precise tuning, and the individual character of each item.
- Atmospheric visual aesthetics — the design conveys a sense of meditation, calmness, cosmic sound and handcrafted mastery.
- Focus on the instrument — the homepage is built around large visual blocks, drum models, instrument photos and short descriptions of their sound.
- Emotional presentation of the product — the website helps the user not just choose a product, but immerse themselves in the world of sound, vibrations, relaxation and creativity.
- Convenient mobile adaptation — the website is comfortable to browse from a phone, which is important for an audience coming from social media, YouTube or messengers.
- Visual trust in the brand — through the “About Us” blocks, information about the workshop, social media and contact details, the website creates the feeling of a living автор brand.
- Interactive product presentation: the user can click on the drum and hear the sound of individual notes. This functionality makes the website not just an online store, but a digital demonstration of the instrument, where the customer can feel the character of the sound even before placing an order.
- Full instrument catalog — a structure was implemented for selling glucophones, handpans, meditation drums and accessories.
- Social media integration — Facebook, Instagram, YouTube and Telegram for communication with the audience, demonstrating the sound of instruments and supporting the brand.
- SEO-friendly structure — categories, product pages and information sections are built logically for further promotion in search engines.
For NOVADRUM, an atmospheric, deep, and emotional design was created, matching the character of the brand — handmade craftsmanship, music, meditation, vibrations, and a sense of calm.
The homepage presents the key product areas. Each block has its own visual accent, short description, and link to the corresponding category. The website separately emphasizes that the instruments are handmade, have a deep sound, and are suitable for meditation, music therapy, relaxation, and creative self-expression.
The design combines dark atmospheric styling, large images of instruments, decorative elements, and a calm composition of blocks. This creates an immersive effect — the user does not just browse the catalog, but gets acquainted with the brand’s philosophy.
- product catalog with main categories — NOVADRUM 28, NOVADRUM 38, NOVADRUM 48, 432Hz meditation instruments, Handpans, accessories, and special offers;
- product blocks on the homepage for presenting key drum models, handpans, and popular instruments;
- interactive sound player — by clicking on the drum, the user can listen to individual notes of the instrument;
- sound demonstration before purchase — the interactive functionality helps better understand the character of the instrument, its tonality and emotional sound;
- product card with photo, name, price, diameter, characteristics, description, and the ability to add the product to the cart;
- shopping cart with order details and further transition to checkout;
- multi-currency support — support for UAH, EUR, and USD for customers from Ukraine and other countries;
- video integration — use of YouTube content to demonstrate the sound and atmosphere of the brand.
As a result, not just an online store was created, but a full digital presentation of the NOVADRUM brand, where the user can see the instrument, learn its characteristics, listen to the sound of notes, and place an order online.
Why us
A contract with guarantees and obligations.
33/33/33, 50/50 per project phase
Through communication channels convenient for you.
Proven experience across various industries.
From concept and design to launch.
Deep dive into the core of the project.
