Daddy Smoke
design and development of an online store for a Ukrainian manufacturer of barbecues, grills, smokehouses, BBQ, and outdoor recreation equipment
A well-thought-out and consistent process covering analysis, design development, programming, testing, and launch, aimed at creating an effective, user-friendly, and visually appealing online resource for your business.
DADDY SMOKE is a Ukrainian company engaged in the design and production of grills, smokehouses and picnic equipment.
- Bold visual style — the design reflects the brand’s character: metal, fire, grill culture, and Ukrainian manufacturing.
- Product focus — large photos help users quickly evaluate the look, structure, and configuration of the products.
- Dynamic homepage — categories, top products, videos, reviews, and trust indicators present the brand and its benefits.
- Full product catalog — online store structure for BBQ grills, smokers, accessories, spices, and BBQ equipment.
- Filters and sorting — filtering by key parameters and sorting by price or rating.
- Product page — photos, video, price, availability, features, reviews, purchase, and quick order buttons.
- Additional accessories — related products with discounts to increase the average order value.
- YouTube videos — product reviews, unboxings, and practical demonstrations.
- Customer reviews — ratings, reviews, and the option to leave feedback.
- Multilingual website — Ukrainian, Russian, English, and Polish language versions.
- Service section — separate pages for metal bending, laser welding, and rolling services with examples and a request form.
For DADDY SMOKE, a strong, distinctive, and commercially oriented design was created, emphasizing the brand’s manufacturing expertise and the atmosphere of BBQ culture.
The homepage is built as a brand presentation: a large first screen, product categories, a top products block, video reviews, customer testimonials, social media, and a contact block. This structure makes it possible to quickly build trust in the company and immediately direct the user toward a purchase.
The visual presentation combines dark styling, accent product photos, large headings, and clear product blocks. This matches the character of the niche: BBQ, metal structures, grills, barbecues, smokehouses, and equipment for outdoor recreation.
- Multilingual website — support for Ukrainian, Russian, English, and Polish.
- Product catalog — grills, smokers, accessories, spices, and BBQ equipment.
- Easy navigation — categories, filters, sorting, and quick access to products.
- Product page — photos, video, price, availability, features, description, reviews, and quick purchase.
- Cart and checkout — adding products, quick order, and a simple path to purchase.
- Accessory upsell — “Buy with discount” block to increase the average order value.
- Reviews and videos — customer ratings and YouTube product reviews.
- Service page — metal bending, laser welding, rolling, and a request form.
- SEO and responsiveness — optimized website structure and correct display on all devices.
Why us
A contract with guarantees and obligations.
33/33/33, 50/50 per project phase
Through communication channels convenient for you.
Proven experience across various industries.
From concept and design to launch.
Deep dive into the core of the project.
